Bill Heater is a creative executive currently consulting with agencies and clients on their brand advertising.
His clients include: PricewaterhouseCoopers, TD Ameritrade, Morgan Stanley, DuPont, HighTower Investments and Johnson & Johnson.

From 1994-2000, Bill was president and creative director of Heater Advertising in Boston. The agency’s clients were Reebok Int’l., Anheuser Busch and Scudder Investments. He was also partner in The Heat, a minority-owned youth/urban-oriented agency also based in Boston.

Bill created two of the most memorable campaigns of the 1980’s and 90’s. In 1988, he wrote John Hancock Financial Services' "Real life, real answers" campaign. The campaign won the Grand Prix at The Cannes Film Festival.

In 1992, he wrote and directed the advertising that introduced the Infiniti Q45 to the United States. His spare, minimalist ads for the luxury car division of Nissan are considered some of the most memorable in automotive advertising.

Bill has also been a creative consultant on such brands as: Nike, Microsoft, Coca Cola, Mercedes Benz, Ford Motor Company, American Express and many other blue chip advertising clients.

He has also worked on three presidential campaigns and, outside of advertising, as an independent screenwriter.

He has served on the board of directors for VinFen Corporation, Massachusetts’ largest private mental health services organization, and is past president of
the Milton Academy Lower School Parent’s Association.

He and his wife, Kathi, have five children.